Our mantras define the unique culture that is consistent across all SWB locations, programs, and teams. With such a diverse range of people and programs, our mantras guide us to prioritize what matters most.
WE'RE GLAD YOU'RE HERE
LEAVE YOUR SHOES AT THE DOOR
YOU PLAY BEST WHEN YOU'RE SMILING
Whether a participant, volunteer, or staff member, everyone should feel welcomed, valued, and included at SWB. Immediately setting a positive, welcoming tone is important for establishing a safe and inclusive space.
Our community includes people from all over the world, with different customs, beliefs, and backgrounds. We prioritize learning from each other with authenticity and humility.
Joy is contagious. We aim to create a playing and working environment that prioritizes well-being. If you are happy and having fun, your team will be happy and having fun too.
KNOW THE "THINGY THINGY"
CELEBRATE THE PASS MORE THAN THE GOAL
GET THEM TO THE FIELD
Sometimes participants don't know how to express themselves or to communicate what they need. As adults in a guiding role, our coaches are there to support self-expression through listening and asking questions, but sometimes they just need to know what the "thingy thingy" is even without the words to express it.
We recognize the long-term nature of youth development work. We celebrate small, everyday triumphs, that are part learning and growing. We believe that with a focus on ensuring a consistent, high quality process, positive outcomes will follow.
We proactively work to eliminate financial, social, logistical, and cultural barriers for participants to get to the field. We practice a "do what it takes" mentality when it comes to supporting our youth to access opportunities.
Soccer Without Borders first began programming in 2006. Through thousands of hours, conversations, successes, and failures in 12 countries with youth from more than 75 nations, we have built an adaptable program framework that deliberately addresses the most pressing needs of our target audience, while leaving space for authentic local adaptation.